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Archive for Rico
Rico • January 30, 2012
“Ateneo”. Quick, what’s the first thought that enters your head? Well, aside from “Areneo” and the recent 4-peat at the UAAP Men’s Basketball Championship, you’re probably thinking about the university’s reputation for producing graduates with the gift for gab. Part of this eloquent legacy is the Blue Repertory, the school’s musical theater organization now stylized [...]
Rico • January 10, 2012
You all know I’m a Globe Tattoo Brand Ambassador—which is shorthand for saying I’m one of the telco’s endorsers. Joining the line-up is mowdel Georgina Wilson, boxer Nonito Donaire Jr., and Miggy Chavez from Chicosci. Don’t take my word for it, check out the ad below: The three personalities represent the new celebrity generation in [...]
Rico • October 1, 2011
Because Ade has done a good job writing headphone reviews for Technograph, here I help him out with one of his projects. The AXE Philippines Facebook page will unveil a special surprise within the next few weeks. Click on the image below to find out just how much longer you’ll have to wait. The AXE [...]
10 comments • Rico • August 21, 2011
Turns out my Globe Tattoo@Home advertisements are quite a hit! At least, if you ask social media maven Ade Magnaye, Comicgasm founder RJ Palabasan, and 1:43 fan Jepoy Bengero. See, they consider me their idol so much that they’ve already started blaming me for everything: Two more image tributes follow.
Rico • August 21, 2011
So cool: last March I sent an email to Jerry Martin, who composed music for SimCity 4: Hi Jerry, As a long-time fan of the SimCity series, I would just like to thank you for composing Shape Shifter, a track that played during God Mode in SimCity 4. No other song has proven as durable [...]
4 comments • Rico • August 12, 2011
Today Globe launches a new TV commercial, with none other than yours truly front and center. Watch me ride my magic desk and explore the world of tech, as the virtues of Tattoo@Home are explained. It’s all part of my commitment to Globe as a Tattoo brand ambassador. Globe’s new Tattoo@Home is the home broadband [...]
Rico • August 11, 2011
I started out chronicling the DTI permit online scandal like I was Pigafetta. But why write reams of text on the issue, when others have already done so? Thank you blockquote tag! So here’s what happened since it all began. Warning: long read.
Rico • August 3, 2011
Are DTI permits required for running contests or promotions—online and offline—where no purchase is necessary? That’s been a hot topic among online veterans and newcomers alike for the past few days. Why? Here’s the first part of a series of posts where I try to explain what happened. Background Ad agencies, businesses, online marketers, and [...]
1 comment • Rico • July 29, 2011
Looks like that’s a question that’s becoming more popular for local online marketers and bloggers. They all wonder if this super-wordy Department of Trade and Industry (DTI) memo requires them to apply for a permit to run contests and promotions online.
3 comments • Rico • July 11, 2011
Planning to watch Niño, a full length feature Cinemalaya 2011 entrant that shouldn’t be confused with the short of a similar name? Let’s hope the scene of my lolo’s cousin, Tito Luis, made the final cut. You can see him at 0:35 in the film’s trailer below:
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