I started out chronicling the DTI permit online scandal like I was Pigafetta. But why write reams of text on the issue, when others have already done so? Thank you blockquote tag!
So here’s what happened since it all began. Warning: long read.
DTI meets with bloggers
Last August 4, the DTI met up with some bloggers for some clarification. Turns out many bloggers need not worry about applying for a DTI permit for their promotions, unless the total annual value of their prizes exceeds one million pesos. From Juned:
First, There would a threshold or point when the yearly value of all prizes raffled out or awarded during online contests in blogs was set. If the total yearly exceeded the amount of one million then this would be the only time a blog has to start applying for a permit.
Second, There would a threshold or point when the yearly value of all prizes raffled out or awarded during online contests in blogs and that was sponsored by a sponsor was set. If the total yearly exceeded the amount of two hundred thousands pesos, then this would be the only time a blog has to start applying for a permit.
Third, I guess the ruling said above would apply for three months. In the meantime a Technical Working Group would be formed to help with the interpretation of policy regarding onlie promotion. And there will also be two more forums regarding the issue of onlime promotion.
Karen‘s post is more specific:
Personal and Professional Bloggers (probloggers) are exempt from DTI if the annual sum of the value of prize/s which they personally spent for is less than P1 Million.
Personal and probloggers are exempt from DTI if the annual sum of value of prize/s which are from sponsors is less than P200,000 provided that sponsor isn’t a big company.
Bloggers are the ones responsible in securing permits whether sponsored or non-sponsored contests.
Once a purchase is needed in a contest, a permit is a must whether the value is less than P200,000.
DTI will rely on the honor system of bloggers to patrol the online community. Those caught without necessary permits penalized.
In an email Juned sent to me after the first forum with the DTI:
Regarding the DTI and online promotion policy of the DTI. An open document must be prepared that will detail a stand and opinion on online promotions, blogs and bloggers. I suggest that to go forward and prepare for the hearings and the meeting of the Technical Working Group that we build up on what has been contributed in the the talking points document here – https://docs.google.com/document/d/1THTYgoW9g0zFdeUoqXjCUwpCMpRUVHkYypOBwyxwzSA/edit?hl=en_GB&pli=1.
I would suggest… the following:
- Edit and streamline the document so that it focuses mainly on information and opinion on Online Promotion and Blogs.
- All edit work, submitting of opinions and other matters concerning this be done in Online Promotion and Blogs.
- All involved be willing to sign the finish document if they agree on it.
- During the hearing and technical work group members be ready to share the collective stand and opinion of the group and clearly indicate when he or she will be stating their personal opinion.
This is what I am suggesting now. Of course this is up to signatories and authors of the document to do what has to be done.
Also, If we could bring other authors and signatories into this would be good.
More on this as it happens, stay tuned!