Better than your blags and wobsites
Archive for November 2010
6 comments • Rico • November 30, 2010
So as you probably know, a lucky player from Luzon has won the largest lotto jackpot (₱741 million) in Philippine history. Here are the best—and most idiotic—requests culled from Twitter. After it was announced that someone finally won the 6/55 lotto (and beat odds of around 1 in 29 million), people on Twitter started sharing [...]
Rico • November 26, 2010
Any long-term marketing campaign should rely on what works. There’s always room for new things, but these should be introduced incrementally, after supported by a ruthless round of testing against the norm. In his resignation letter, former Department of Tourism (DOT) undersecretary Vicente “Enteng” Romano III explained the lack of preparation behind the Pilipinas Kay [...]
10 comments • Rico • November 16, 2010
Up until yesterday, people crowded PCSO Lotto outlets throughout the Philippines, with hopes to win what was then largest lotto jackpot in local history. Since no one has picked the right six numbers for the 6/55 lotto—where players choose six different numbers ranging from 1 to 55—the PCSO estimates that the jackpot prize will go [...]
7 comments • Rico • November 15, 2010
If advertising involves making the right information as accessible as possible, why do so many ad agencies insist on using Flash to sell themselves online? The popular platform has its uses—YouTube won’t work without it—but it shouldn’t be the be all and end all of most online experiences. Flash is eye candy that makes many [...]
