Ricotheque

Better than your blags and wobsites

Hello World!

The Copywriting BunnyHow you doin’? I’m Rico Mossesgeld, a writer based in the Philippines. On this personal blog you’ll find choice thoughts on work, what I like to do, and slacking off.

For more information on my contributions to industry and world peace, click here →

Alternatively, click here to contact me.

Ateneo de Manila’s Blue Repertory celebrating 20th anniversary with Company Call

“Ateneo”. Quick, what’s the first thought that enters your head? Well, aside from “Areneo” and the recent 4-peat at the UAAP Men’s Basketball Championship, you’re probably thinking about the university’s reputation for producing graduates with the gift for gab.

Part of this eloquent legacy is the Blue Repertory, the school’s musical theater organization now stylized as “blueREP”. To celebrate over 20 years of the org in action, a special event called Company Call blueREP at 20 will happen this February 11, 2012 at 8PM. The show is a greatest hits parade, featuring some of the best numbers from blueREP, Broadway, and mainstream productions past and present.

You can find out more through Blue Repertory’s official Facebook and Twitter pages, and call Ant Altomonte at 0926-
7164395 to order tickets.

Globe Tattoo wants you to join the “Resistance” with Georgina Wilson, Nonito Donaire, and Miggy Chavez

You all know I’m a Globe Tattoo Brand Ambassador—which is shorthand for saying I’m one of the telco’s endorsers. Joining the line-up is mowdel Georgina Wilson, boxer Nonito Donaire Jr., and Miggy Chavez from Chicosci.

Don’t take my word for it, check out the ad below:

The three personalities represent the new celebrity generation in the Philippines. Wilson’s stock as pretty face continues to rise. Boxing observers I’ve talked to say that Donaire has the potential to be as big as Pacquiao is now. As for Chavez, I’m not really familiar with the local music scene. People who are way cooler than me however say Chicosci’s the closest we’ve got to a newer-school big rock band.

AXE Philippines Facebook page to unveil surprise

Because Ade has done a good job writing headphone reviews for Technograph, here I help him out with one of his projects.

The AXE Philippines Facebook page will unveil a special surprise within the next few weeks. Click on the image below to find out just how much longer you’ll have to wait.

The AXE Philippines Facebook page enjoys over four hundred thousand likes, and not just because it promises a steady supply of beautiful women.

Introducing the Rico Mossesgeld fan club

Turns out my Globe Tattoo@Home advertisements are quite a hit! At least, if you ask social media maven Ade Magnaye, Comicgasm founder RJ Palabasan, and 1:43 fan Jepoy Bengero. See, they consider me their idol so much that they’ve already started blaming me for everything:

Two more image tributes follow. Continue reading Introducing the Rico Mossesgeld fan club →

My encounter with video game music composer Jerry Martin

So cool: last March I sent an email to Jerry Martin, who composed music for SimCity 4:

Hi Jerry,

As a long-time fan of the SimCity series, I would just like to thank you for composing Shape Shifter, a track that played during God Mode in SimCity 4. No other song has proven as durable nor as soothing as it. It has always helped me calm down and renew my sense of optimism in this world. This email is 8 years delayed.

Regards,
Rico Mossesgeld

I never thought he would reply. But this morning he did! Continue reading My encounter with video game music composer Jerry Martin →

See my kickass pad, flying desk, and encounter with Steve Jobs

Today Globe launches a new TV commercial, with none other than yours truly front and center. Watch me ride my magic desk and explore the world of tech, as the virtues of Tattoo@Home are explained. It’s all part of my commitment to Globe as a Tattoo brand ambassador.

Globe’s new Tattoo@Home is the home broadband version of My Super Plan. Pick a base DSL or WiMax plan, then choose optional add-ons as you need them. Complete details are of course available on Technograph.

How the DTI permit online scandal progressed, Part 2

I started out chronicling the DTI permit online scandal like I was Pigafetta. But why write reams of text on the issue, when others have already done so? Thank you blockquote tag!

So here’s what happened since it all began. Warning: long read. Continue reading How the DTI permit online scandal progressed, Part 2 →

How the DTI permit online scandal progressed, July 29, 2011

Are DTI permits required for running contests or promotions—online and offline—where no purchase is necessary? That’s been a hot topic among online veterans and newcomers alike for the past few days. Why? Here’s the first part of a series of posts where I try to explain what happened.

Background

Ad agencies, businesses, online marketers, and bloggers have operated under the assumption that a Department of Trade and Industry (DTI) permit isn’t necessary if you run a contest or promotion where no purchase is required.

Why would a DTI permit be required otherwise? It’s to protect people who spend their hard-earned money for the chance to win something. An unscrupulous contest holder may just award the contest prizes to a friend or family member. Or worse, back out of giving away the prizes as promised. Continue reading How the DTI permit online scandal progressed, July 29, 2011 →

Do you need permits to run contests on your blog or Facebook?

Looks like that’s a question that’s becoming more popular for local online marketers and bloggers. They all wonder if this super-wordy Department of Trade and Industry (DTI) memo requires them to apply for a permit to run contests and promotions online. Continue reading Do you need permits to run contests on your blog or Facebook? →

My Lolo’s cousin will appear in Niño, at Cinemalaya 2011!

Planning to watch Niño, a full length feature Cinemalaya 2011 entrant that shouldn’t be confused with the short of a similar name? Let’s hope the scene of my lolo’s cousin, Tito Luis, made the final cut. You can see him at 0:35 in the film’s trailer below:

Continue reading My Lolo’s cousin will appear in Niño, at Cinemalaya 2011! →